About Dragons & Daisies

Welcome to Dragons & Daisies, where vibrant imagination meets empowering style, and where the journey from "Surely, it's not just me…" to a thriving, colourful community of mini non-conformists began.

I'm Shim, the O.G. Mutha of Dragons (and Daisies), navigating the realms of parenthood, creativity, and entrepreneurship with a fierce passion for celebrating individuality. It all started back in 2010, when the high street's lack of diversity in children's clothing ignited a spark within me. I knew there had to be more to kids' fashion than gender stereotypes and bland designs. Thus, Dragons & Daisies was born.

Initially focusing on kidswear, we launched in 2016 with a mission to empower young minds through bold graphics and unapologetic self expression. But like any great adventure, our journey took unexpected turns. In 2019, we dipped our toes into the world of accessories with our ombre water bottles, and the response was phenomenal. However, the challenges of 2020, coupled with the Brexit aftermath, forced us to pivot once again.

Amidst the chaos, we found clarity. Recognising the need for joy and wellbeing in tumultuous times, we expanded our range to cater to both adults and children. Our products became more than just accessories; they were symbols of resilience, bringing colour and comfort to a world that felt increasingly uncertain.

As Dragons & Daisies continues to evolve, we find ourselves at another pivotal moment. With a focus on wellbeing, we're downsizing our range to prioritise women's hydration and nourishment. Our new collection is designed to be more than just products; they're tools for self-care, reminders to prioritise the most important asset we possess – our bodies.

Join us on this new adventure as we bridge the gap between feeling okay and feeling great. Our journey is about more than just products; it's about building a community of like-minded individuals who celebrate uniqueness, embrace change, and support each other through every twist and turn. Together, we're raising fearless likkle Dragons and nurturing our own wellbeing along the way.

So here's to the dreamers, the doers, and the non-conformists. Here's to Dragons & Daisies – where every colour is for everybody, and where the magic of imagination knows no bounds. Welcome to our vibrant world.